A project from my Brand Idea Development class where along with two other classmates, we were assigned to find an issue or problem that could be met with a brand solution for the NYC Ferry, who was a client for the BIC Program at CCNY during the Fall of 2023. The goal of my specific assignment with my team was to appeal to younger, lower class NYC residents in effort to attract them to "finding their silver lining" by riding with NYC Ferry.
A curveball during the "production" of our branding solution was introduced in which we had to successfully tackle two assignments under the same campaign.
